Polaroid PoGo
Remember the instant photo? Almost four months ago, Polaroid announced that they were no longer planning to make their trademark instant film, following the end-of-life status for their instant cameras last year. instant film stocks are projected to last only through 2009. They have also shut down their other film lines, including large-format and professional-grade lines. At the time, they announced a partnership with ZINK (Zero Ink) Imaging to market a new product based around their crystal-based dye paper. And now they have announced the PoGo portable photo printer, due later this summer:
The PoGo - short for "Polaroid On the Go," a seemingly unnecessary repetition of the cultural meaning of "Polaroid" - is about the size of a compact digital camera and can accept digital prints from camera phones via BlueTooth or from PictBridge-capable cameras by cable. Rather than normal dye- or ink-based photo printers that rely on quickly-exhausted cartridges, the Zink process embeds all of the color technology within the special photo paper itself. Embedded dye crystals are manufactured molecules that generate the necessary additive hues to create color prints under heat. The paper currently produces "2×3 in. borderless sticky-back prints" in about a minute.
Despite the claim of "fade-resistant, long-lasting images," it will be worth testing just how long these instant photos hold up, like their spiritual predecessors and other home printers. The entire class of photos that have been produced by digital cameras and never committed to professional printing raise rather wide-ranging questions about future provenance. What will we hand down to our grandchildren in place of unfinished photo albums and shoeboxes of snapshots? Will we still be able to read even now-ubiquitous formats like JPEG and the various RAW flavors in 50 or 100 years, like we can with earlier generations of photography going back to examples like daguerrotypes? As with the physical book, the printed photograph requires no special reader, no software, no compatibility matrix. Until flexible, non-volatile media like E-Ink or Zink develop equivalent endurance, we risk losing entire generations of family history to the junkbin of obsolete media.
